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West Somerset Railway General Discussion

Dieses Thema im Forum 'Heritage Railways & Centres in the UK' wurde von gwr4090 gestartet, 15 November 2007.

  1. Greenway

    Greenway Part of the furniture

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    I am not a Facebbook ot Twitter, or similer, media. But i do get the feeling that those forms of social networks are quite forthcoming with donations than NP.
     
    Last edited: 16 April 2023
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  2. Pete Thornhill

    Pete Thornhill Resident of Nat Pres Staff Member Administrator Moderator Friend

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    It was mentioned on the WSR friends Facebook page, the trouble is that it was in February with no mention or update to it since so it’s faded away.

    The lack of joined up thinking at the WSR means it’s never appeared on the WSR official page at all.

    The WSRA Facebook, like the friends page last mentioned it in February.

    What’s clear is that the WSR really don’t understand how to use social media!!!
     
  3. FrankC

    FrankC Member

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    No, it hasn't! The next issue is being prepared, although we recognise that this is a somewhat dated model of communication, and we have been exploring other forms of communication for the general reader. People probably need to appreciate that we don't have a large team in a communications department. Our main effort goes into communicating with potential customers and this seems to be reasonably effective, at least judged by passenger numbers. As readers on here will have noticed we are not routinely offering "official" comments on NP any more: experience is that this often brings a blizzard of "don't do it that way, do it my way" comments, often from people who are not involved with volunteering, and many of whom do not have any familiarity with the WSR. (I am still happy to answer private messages on this forum, if asked.) The best source of information for the casual reader is the official Facebook site https://www.facebook.com/WSrail?locale=en_GB (other Facebook sites are available!) The official WSR website is currently being completely re-designed and will be re-launched in June or July.

    As for whether we understand social media, maybe we understand it all too well! :)

    Frank Courtney
    Director
     
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  4. Pete Thornhill

    Pete Thornhill Resident of Nat Pres Staff Member Administrator Moderator Friend

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    Take it from me, you really don’t at all. If you did you would understand audience reach and engagement, not put a post up months ago and then wonder why no one remembers it ;)

    When I gained my qualification in Social Media marketing, I learnt that you need to engage at every opportunity to gain maximum reach, you clearly don’t understand this as you’ve pointed us to a news source in the WSR Facebook page which doesn’t even mention the WSRA appeal at any point. Compare that to the SVR who have their appeal as a featured post, which means it’s the first thing you see when you visit their page. The unofficial SVR friends group manages to do exactly the same, where as the WSR version does not. This is an example of how the WSR most definitely does not understand social media too well, rather not very well at all, if you did then you would know how to use it as a marketing tool to your advantage.
     
  5. Gladiator 5076

    Gladiator 5076 Resident of Nat Pres

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    The WSRA website mentions shows a Landslip Appeal update, but no dates to when the words were posted or last updated, just that "it was launched two weeks ago and donations are over £5ooo"
     
  6. Pete Thornhill

    Pete Thornhill Resident of Nat Pres Staff Member Administrator Moderator Friend

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    Yes they posted the same on the WSRA Facebook page but that was the 22nd of February, absolutely nothing since and it’s the associations appeal so you’d expect them to push it a bit more. @aldfort mentions how it’s difficult to fund raise but they don’t exactly make it easier by using proper promotion, it reminds me of the failed appeal which suffered a similar problem.
     
  7. alexl102

    alexl102 Member Friend

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    I’m starting to think the management of the WSR don’t understand a lot of things…
     
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  8. Matt37401

    Matt37401 Nat Pres stalwart

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    How longs that taken?;)
     
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  9. aldfort

    aldfort Well-Known Member

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    A serious question. Is it the job of a moderator on NP to make comment on what people post?

    As to fundraising: Having been at the sharp end I do understand how hard it is and what it takes to make it work.
    As to SCC I didn't ask about other posts I asked for evidence that they had been asked to assist?

    Not so much a discussion forum, more a rumour mill? I'm off to light up a loco ready for service tomorrow. toodle pip.
     
    Last edited: 17 April 2023
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  10. ghost

    ghost Part of the furniture

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    A serious answer - why would they not be permitted? The moderators do the job voluntarily and I see no reason why they cannot actively take part in the discussions. If you prohibit them from doing so, then what's in it for them?

    Yet again someone from the WSR seeks to shut down discussion on a discussion forum. Must be something in the water down there.
     
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  11. Pete Thornhill

    Pete Thornhill Resident of Nat Pres Staff Member Administrator Moderator Friend

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    A moderator or admin can post as they see fit.

    It’s funny that you don’t have a sensible answer to my comments so resort to asking stupid questions :rolleyes:
     
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  12. Cuckoo Line

    Cuckoo Line Member

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    Other railways seem to manage to put links to important announcements and links to newsletters etc which to me works well.
    As for the discussions I,m not sure this site is much different to other social media, I think you have to accept that amongst the unpractical advice there will now and then be a snippet or a gem of a idea that might actually be useful to take note if.
     
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  13. aldfort

    aldfort Well-Known Member

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    You should ask the railway management if you need a serious answer or the management of the WSRA. I am sure I have mentioned I no longer hold such a position so am not part of any strategizing on the subject.
     
  14. Pete Thornhill

    Pete Thornhill Resident of Nat Pres Staff Member Administrator Moderator Friend

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    Just to be clear. I posted a reply to a WSR director, who proclaimed that the railway understands social media, an opinion that I disagree with and I explained why. I’m sure @FrankC read it and to be honest, it’s up to him if he takes on board my comments and feeds them back to his fellow board members and the management or chooses to ignore them, it really doesn’t bother me if they choose not to listen, I won’t lose any sleep over it.

    The interesting thing is that was actually your post that claimed it was all over social media, the evidence suggests otherwise, especially in comparison to other heritage railways, a fact that wasn’t just picked up by myself if you read the posts in this thread, hence making the comment I did, which then seemed to provoke your response about moderators commenting. If I’m honest, perhaps you don’t realise, sometimes your posts come across as an attempt to be diversionary from the subject, I don’t know if this is because you don’t know the answer or because you don’t like the response but that is how it appears, not just on this occasion but numerous times.

    Mike, I don’t know you personally and I am sure you are a nice guy who wishes to support the WSR, and your service record in doing so is commendable. However, that doesn’t automatically mean the railway gets everything right, sometimes I do think some burying of heads in the sand can take place in Somerset. On the basis that one appeal has already failed, (although it’s never been explained what the story is with that one and what happened to needing £5m over 5 years to suddenly apparently not needing it), and was allowed to fade away, for an outsider with no connection to the railway, it’s frustrating to see the same mistakes being made again regarding the promotion of the current appeal on social media, amplified by a denial that anything is wrong with it and then to top it off a suggestion that the powers that be not only understand how to use social media as a marketing tool, but they know it so well that they couldn’t possibly be room for improvement, when to anyone else looking in, there clearly is room for improvement.
     
  15. Robin Moira White

    Robin Moira White Resident of Nat Pres

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    Without repeating matters which can be read elsewhere, it is clear that none of the WSR organisations, individually or collectively understand fundraising or the constructive use of social media.

    The WSRA had a particular Trustee with a fundraising focus but he stepped down and for a time I held that brief until pressure was brought by the WSR plc for me to step down. I had ‘learned’ fundraising partially from the other side by being a member of the Hinkley Community fund grant panel. That knowledge has been useful in Kent where we took a newly-restored terrier to Poplar Depot and are enjoying a brand new £250K kitchen car on the dining train with the older model being used to great effect on service trains.

    There were some successes in Somerset when folk worked together - finishing off 9351 and DCMS Round 1 come to mind.

    But until the Railway refreshes it’s structure to become properly charitable (one of several ways in which WSR fundraising has its hands tied behind its back) then there isn’t a snowball’s chance of raising the funds to give the WSR a long term future.

    Director Martin Brown (now departed)’s view was that annual investment of £1M was required to stand still. Hence the (now abandoned?) ‘£5M in 5 years’ appeal. How much has been raised recently?

    Fundraising is hard work which requires a dedicated, experienced team committed to the work and properly supported by the rest of the ‘organisation’ whatever that is. That takes time and effort to build.

    Go figure what (if anything) is happening in Somerset.

    As for social media…
     
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  16. MellishR

    MellishR Resident of Nat Pres Friend

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    Thank you for explaining why there apparently was a need for all that cash and now there apparently is not. Someone came up with that figure. That person, like several others who seemed to know what they were about, is no longer there. That does not resolve the question of how much the WSR actually needs, but the indications are that it is incapable of raising anywhere near enough.
    If purchase of the freehold had not been blocked, where would the money for that have come from? Who would have benefitted from that? Might they yet benefit if the WSR goes bust?
     
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  17. Robin Moira White

    Robin Moira White Resident of Nat Pres

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    The Railway can carry on ‘living off the fat’ of the BR-maintained infrastructure for some years (over 50 now) given lighter use and slower speeds but eventually infrastructure issues will catch up if a programme of rolling renewals isn’t in place. There is room for professional disagreement on when that limit is reached in a number of matters, just as there is room for disagreement about loco ‘hammerblow’ and the effect of lower speed running. I have had opinions from a number of railway infrastructure engineer friends and there is not consensus, so it would be inappropriate to post them but it is inevitable eventually - lack of rolling renewals = line closure.
     
  18. 80104

    80104 Member

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    Agreed. There may well be professional disagreement or a lack of consensus however should "An Inspector Call" (HMRI) then their view may well deal a true hammer blow to the ability of the WSR to operate.
     
  19. Kje7812

    Kje7812 Part of the furniture

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    I'm just pondering in relative terms how well built the WSR was, and how well maintained it was under GWR/BR(W)? Yes there were sections of double track and extra passing loops added by the GWR in the 30s but were these cheap additions or well engineered?
     
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  20. aldfort

    aldfort Well-Known Member

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    This thread is descending into pure speculation, the bulk of which seems to wish for the demise of the WSR.

    @Robin Moira White "The WSRA had a particular Trustee with a fundraising focus but he stepped down and for a time I held that brief until pressure was brought by the WSR plc for me to step down.". Not at all how I remember it, but as I say there are many sides to a story.
     
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